Background
I’ve been an SEO and content strategist for more than 8 years. I’ve managed SEO campaigns at marketing agencies big and small, and now work exclusively freelance. I’ve spent most of my career working with local businesses with emphases in content strategy, site migration, and SEO product development. Most of my clients are in the legal, health & wellness, and real estate verticals. I live in Los Angeles, CA with my husband and 3 kids. My hobbies include board games and studying philosophy.
Experience
SEO Consultant
SEO by Abby, Owner
September 2023 – Present
I provide comprehensive SEO consulting that encompasses site
optimization, local strategy, content marketing strategy, competitor
analysis, team oversight, digital PR, copy editing, and more.
Director of SEO
Marketing Six
March 2020 – January 2024
Managed SEO team and developed product offerings & standards; Developed content writing strategies & oversaw writers; Analyzed client performance and managed reporting; Created and implemented strategies and standards for SEO campaigns, site migrations, content marketing, local SEO, technical, and more.
SEO Manager & Content Writer
Scorpion Internet Marketing
2017 – 2020
Implemented SEO aspects of site migrations; Wrote and edited web copy, including research; Performed on-site, off-site, and technical SEO optimization; Reviewed performance and created client-facing reports
Article Writer
Liftable Media Inc. (now The Western Journal)
2016 – 2017
Wrote news articles for online media with rapid turnaround; Collaborated with editorial team on generating stories & headlines; Conducted research and collected sources.
Skills
- SEO Strategy & Implementation (On Page, Local, Content, Technical, Backlinks, etc.)
- Content Writing & Editing
- Content Ideation, Briefs & Audits
- Digital PR
- AI Content & Editing, Prompt Engineering
- Project Management Software
- Google Search Console & Analytics
- WordPress & CMS, Basic HTML & CSS, Google Workspace, MS Excel/Sheets
- Screaming Frog, Ahrefs, Semrush, Moz, SEO plugins
- Emphases: SMBs, Law Firms, Home Services, Medical, Health & Wellness, Lifestyle, Real Estate, and more.
SEO by Abby 